Online news aggregators have been hot for some time now, which is why when I read that Time Inc. is allowing readers to piece together their own publication using articles from their favorite Time magazines, I was curious how it'd look on the Web.
Some media comentators have written this off as a gimmick -- though others have already praised the effort. And the five editions I'll soon be getting are free, so in some sense it is a trial for Time, one has to assume.
Some media comentators have written this off as a gimmick -- though others have already praised the effort. And the five editions I'll soon be getting are free, so in some sense it is a trial for Time, one has to assume.
What's the company's incentive? I already subscribe to Sports Illustrated, but I suppose I could fall in love with another of the company's publications that I wouldn't have been exposed to otherwise. Time will tell, and I'll check back with a review.
