Sunday, July 19, 2009

Sign of the Times

A new generation of web-only publications has discovered the benefits of using foundation support to help pay for a portion of reporting costs. But, one can argue, that's just a niche.

But now, according to Poynter Online, the gray lady herself is considering foundation funding to help defray some of the newsgathering expenses. The New York Times was careful to tell writer Bill Mitchell that it is still in the discussion phase on this one. Still, the mere revelation that the Times is considering this move is a sign of the changing times for newspapers.


There are, of course, always concerns about foundations looking to have a say in the tone of coverage. But that's an issue that can easily addressed by editors and foundation leaders -- NPR has long handled their arrangement gracefully.

Given what seems to be a widespread reluctance among industry leaders to move immediately toward a pay-for-content model online, and given the importance of publications like the Times continuing to pay for reporters who are stationed in far-flung locations, there's no reason that the "old media" shouldn't be having these conversations about new funding options.

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